It is needless to say – without a good marketing strategy, you won’t be able to grow your business. It is even more important than your product or service. Therefore, you have to pick your tactics and stick to them carefully. In this article, we will show you the six most effective and timeless marketing tactics you should use in your campaigns.
Understand your customers and analyze the competition
A successful marketing strategy requires valuable information. The only way to get it is through market research and competition analysis. That data is essential for making strategic decisions and for the direction of your other marketing tactics. Through the market research, you will be able to identify the preferences and needs of your customers as well as the demand for particular products or services. On the other hand, the analysis of your competition is essential to see how they operate their business and to identify those gaps where you can gain an edge. Try to beat them at their weakest points, and at the same time, try to be as good as they are at their most influential characteristics.
Work on brand establishing and awareness
Before making any other marketing effort, you first have to introduce your brand to the audience. People don’t know who you are – you have to present yourself in the best possible way. To do so, you will have to establish your brand and build brand awareness continually. First of all, you have to carefully pick a name and logo for your company, as well as your brand message. After that, find the best branded online labels and put them on your products, inside your bar/restaurant, or wherever you can (depending on your business). It also applies to your online presentation – use the brand name in your posts and hashtags. That way, people will start recognizing you and potentially become loyal customers.
Top-notch website and useful content
Your website has to rock, and it is super mandatory. Every person will first visit your site and then decide whether to purchase or not. This fact is enough in itself to understand the importance of a top-notch website. There has to be all necessary information about your company, products, services, as well as an FAQ section, links to your social media channels, etc. Hence, all website content has to be useful, and also exciting, if possible, since you can share it.
Social media advertising
Every business has to be present on social media nowadays. Not on all platforms, of course, but on those that are the most popular, and at the same time, the most beneficial for your business. Facebook and Instagram ads are definitely the very best tactic for growing your reach. Apart from that, you should post useful content every day, together with inspiring images or infographics. Keep in mind that your posts should not be too salesy and spammy. Instead, offer quality information and create engagement.
SEM and SEO
Search engine marketing (SEM) is a super useful technique for both big brands and small businesses. Knowing your customers’ habits and affinities is crucial. Once you know this information, you should find the best keywords in your niche, and spend some bucks on Google AdWords. Of course, you don’t have to, but it’s highly recommended. Also, you have to work on your SEO. Always search for the best keywords, optimize your content and images, and try to rank as high as possible on Google.
For most businesses, email marketing leads to a lot of revenue. Hence, you can’t miss such an opportunity. Email marketing is a super powerful tactic because it creates sales and customer satisfaction at the same time. Also, the business cost is super low, and the return can be very high. Keep in mind that your emails should be automated but creative as well, with a call to action, headlines, body text, etc. Also, your mail has to look great on smartphones, so it’s smart to use a mobile-friendly email template.
This list could be a lot longer, but these six tactics are definitely crucial for most businesses. The promotion of your brand is vital, and therefore, you should continually work on your marketing efforts in each of these segments.