Nonprofits can benefit from media strategies that promote brand awareness, interaction, and exposure in their community and beyond. It is always helpful for local nonprofits to learn more about the strengths of each type of media and choose the right channels. Certain strategies and channels can help your organization develop its B2B network, establish expertise, and gather information. Your channels and campaigns will also benefit when you plan how they will interact together over the long term.
1. Develop Strong Professional Networks With Authoritative Publication
Your nonprofit needs knowledgeable leadership, media consultants, and oversight to grow, raise funds, plan, and execute well. Cultivate a thoughtful culture and build a network of interested professionals who understand what your nonprofit values. You can publish papers, articles, case studies, graphs, charts, and more on established networks. Engage in the discussion and share relevant content written by leaders in the field as you build your online presence.
2. Hold Contests That Appeal to Everyone
Social media can play a huge role in hosting successful contests that help build your brand and raise funds. Contests are a good choice for brands that want to develop a campaign using a combination of print, broadcast, internet, and radio strategies. Try a contest with prize sponsors when you want to collaborate with other brands and connect with the community.
3. Encourage Content From Others in Your Area
User-generated content can be a huge asset to your nonprofit’s social media pages across multiple channels. This type of content is viewed as authentic and is an ideal way to get organic traffic from shares. Encourage your network to post and share by leading the way with authentic and consistent engagement from your brand. Thank people when they post, note when content is good quality, and use a personal tone.
4. Host Relevant Interviews
Interviews can be interesting when shared on your social media, professional networks, podcasts, websites, local media stations, and more. Consult with an expert when you plan your publication calendar and consider all of your options. Interview experts, notable locals, people who witnessed an event, or people who participated in a relevant activity. Interviewees help add unique perspectives to the broader discussion and should have the chance to answer thoughtful questions.
5. Showcase Your Staff
Don’t settle for the standard headshot and blurb about their relevant experience, skills, plans, and education. These important items are often part of a company webpage and don’t paint the whole picture. Add this info on a page that is easy to access at any time and post action shots of your staff in other spaces. Show off details that matter to your audience and encourage people to make a lasting connection over an experience.
6. Show Why You Care With Varied Content
Capture the long-term attention of your audience by answering the important questions about why your organization exists. Sharing plans, events, ideas, and facts will help your network keep up with you and practically support your organization. Talking about why you started your journey and what motivates your professional team is about values and community relevance.
7. Know Your Local History
Share properly licensed and researched historical photos, interviews, papers, and other memorabilia as you craft your narrative. A consultant can help you build a media presence that resonates with people and shows a strong sense of purpose.
