You get only half a second to have peoples’ opinions about your website. Your conversion, branding, and business growth now primarily depend on the design of your website. There are tons of factors behind successful web design.
A Plus Digital offers an amazing option of responsive web design, including all proven practices that work. Based on that, we listed seven practices that will definitely improve your online visibility.
7 best practices in website development
Search Engine Optimization
The internet journey of most people [about 93%] starts with a search engine. It’s enough to understand the importance of designing a search engine optimized website. Make a website easy to crawl by search engines. Apply all basic SEO processes on a website, including proper heading sequences, short URL format, XML sitemap, robots.txt, canonical tags, and more.
Fast loading speed
Do you know that people hate websites that take more than three seconds to load? A slow website will harm your SEO and users’ impression as well. That is why website optimization for fast loading is a highly required task. Though loading time mostly depends on hosting quality, you still have more things to do. Adding elements to a website may affect website speed. So, simple modifications such as file size compression, HTTP request reduction, and elimination of unused HTML will be quite effective.
Mobile-friendliness
Mobile optimization is crucial because 8 out of 10 users are Smartphone users. The mobile industry is growing fast and people are being used to portable devices. So, your website must have a mobile version to survive in the future of digital business.
Better CTA
The placement of CTAs will either boost or drop your online business. The two most important reasons for designing a website are conversion and collecting leads. Both of them totally depends on how good you are at placing CTAs. You need to research and split test a lot to figure out the CTA and its placement.
Simple navigation
Simplicity is the key to users’ satisfaction when it comes to a website layout. People definitely like to browse a website as easily as possible, no matter how tech-savvy they are. A website needs to have all the essential components, but it should be clean and usable. Some components that make a website simple to browse are the menu bar, search bar, back to top button and breadcrumbs. However, don’t overdo while adding them on a webpage. Always focus on what people actually need.
Visual elements
Popular websites are not text-based only. They are equipped with highly attractive and useful visuals like images, infographics, and videos. Adding visuals even enhance the conversion rate. Some research found that the conversion rate improves up to 86% after adding a descriptive video on a web page. Besides, well-researched infographics seem to influence more social sharing. All of these factors highlight the importance of designing modern websites that prioritize visually appealing design, user experience, and engagement.
Social media icon
Social media nowadays is an infallible tool for brand promotion. Most successful businesses have a rich social profile and great content. A study found that about 72% of websites use social media buttons on the website. This is because people like to share content or information on their social profile what they like. Adding a social icon on the website is an approach to facilitate easy sharing and brand promotion.
