As 2020 continues to surprise us with countless trends, digital marketing strategies grow and marketers need to be aware of the trends within marketing that are making headlines and changing the game for everyone. Digital marketing seems to be quickly growing into one of the most powerful and popular forms of media and advertising which is why so many brands and companies are having a go and expanding their team.
As a business who wants to keep updated with the trends and what’s going on in the digital marketing world, you will need to do your research. Perhaps the best place to start are the marketing trends of this year, 2020 is already seeing the increase of many different marketing strategies which is an exciting and interesting prospect for many marketers. People who want to improve their SEO strategies or just their digital marketing in general will need to pay attention to the below list of trends and implement them going forward.
Are you interested in finding out the latest digital marketing trends you need to follow in 2020? Take a look at this quick list below for a deeper understanding on what trends are hot right now…
Video Content Marketing
We have seen a huge increase in the use of video content over the last few years. Videos online are quickly becoming the most important aspect of online marketing and this isn’t likely to change for at least the next 5 to 10 years. It is a popular way for consumers to learn about new products and also new skills too.
In terms of statistics, around 70% of consumers have shared brand videos and 72% of businesses say that videos have increased their conversion rate. Ultimately, video content marketing is the future and the present which means if you’re not already producing amazing quality videos then you should think about it. Some people are even arguing that videos and YouTube channels are more important than blogs and written content.
With the increasing demand of smart assistants within homes and in different spaces, voice search has become hugely popular. It is for this reason that you always need to optimise your content for voice search and ensure it makes sense. Remember, your content needs to be readable but also make sense when it’s spoken aloud too. This trend may make you rethink your digital marketing strategy all together.
Statistics are claiming that 50% of searches are voice searches and over 55% of Americans own a smart speaker which they ask questions too. It’s no longer about content that is stuffed with keywords, but content that is natural enough to be spoken aloud and makes sense too.
Chat bots have been on the rise for a while now, they’re conversational yet effective tools on any website. Plus, they make things a little easier to manage as well. Using this strategy can save a lot of money rather than hiring someone to deal with customers all day, plus the chatbot can sound very conversational and as though you’re talking to a real person. Having a chatbot is a personable, informative and unbiased way to communicate with your customers and allow them to make informed decisions quickly. However, you will want to decide what chatbot you’re going to purchase.
Unfortunately there aren’t any chat bots out there that are complex enough to do everything you wish it to within a budget. The free versions of chat bots just aren’t enough to convert people on your website. Instead, take some time to research the best chatbots and what they can offer for your business/brand.
The Rise of TikTok
Social media has easily become one of the main aspects of our life, there are generations below us that don’t know a life without the likes of Twitter, Instagram and Facebook. However, a new social media trend that has been hitting headlines has to be the much loved TikTok app. TikTok is a social media platform that focuses on users sharing video content and getting engagement with others through likes, comments and follows. It is most commonly known for voice overs, funny pranks and singing too.
TikTok is essentially what Instagram was back in 2014 and what Facebook was in 2011, on the up with no sign of reducing anytime soon. The rising popularity of TikTok means if your business or brand wants to ride the trend now and make the most of getting on the trend before it’s properly taken off then this is your chance. Simply make an account and start posting videos that are likely to trend – before you know it, you’ll be TikTok famous!