Facebook marketing for small business 2020

There are multiple brands and businesses incorporating top-notch marketing strategies for their social media platforms. The common platforms include Instagram, Facebook, Twitter, and with the sun of 2020 shining bright, TikTok is being used for marketing as well. Irrespective of all these platforms, Facebook has held its head high all these years and has become the top priority for small businesses for marketing purposes.

As per stats, there are over 2.7 billion monthly users on Facebook and 74% of them are engaging on Facebook on a daily basis. This means that businesses and brands on Facebook can create brand awareness along with increased sales and strengthening customer relationships. These stats reflect clearly that Facebook holds great importance in terms of digital marketing strategy.

In this article, we have added multiple ways that can help revamp and enhance Facebook marketing for driving better results. So, have a look and start inculcating them as your deem fit!

Work on Facebook Business Page

As a business, you must have a Facebook business page but to ensure optimal results, it is essential to understand all the features with utter effectiveness. First of all, you need to ensure that your Buy  Facebook page Likes not only looks organized but appealing as well with reflections of business’ products and services. In other words, you need to ensure your target audience isn’t confused with content.

For instance, you can use the events page to create an event for new launch or a music night. With the event page, you can invite followers and aware them about the details to help make an effective decision. On the tab page, you can create a shop tab, email tab, review tab, or services tab for keeping everything organized. You can also use templates on Facebook Messenger to communicate with potential buyers.

Create A Business Story

If you have ever paid attention to details, you would know that majority of the businesses don’t fill out the our story section which is one of the biggest mistakes. No matter if you are a small business or a bigger one, the customers will always be interested in your story and how the product were first though about. The prime reason is that customers want to know you before they invest their money.

This means that filling out the about section isn’t the only essential point with physical address, email, calling details, and more. Our story section is equally important because it speaks to the customers directly and reflects the customized core values and intent of starting the business. So, make sure you are sharing the real story behind your business.

Invest Videos

Whenever you are using Facebook for businesses, building awareness and strengthening relationships with customers is the ultimate priority. This is conducted by increasing the engagement level. According to stats, 81% of businesses are investing in video content for and Smmraja.com top platform is Facebook Likes. If you are known to stats, you would know that Facebook’s video content is even more than on YouTube.

The video content percentage on YouTube is 62%. This clearly paints a positive image about the need for video content for businesses on Facebook. The importance can be seen by the following information;

  • The brand awareness increases by 54%
  • The purchases have increased by 144%
  • 50% of Facebook users prefer video content
  • 62% of people become more interested in buying a product after watching a video
  • The organic traffic increases by 157%

While you are creating videos for Facebook Business Page, you need to keep the following things in mind;

  • Explain the value of a product
  • Make first three seconds of video engaging because that’s essential for increasing user intent
  • Create vertical or square videos for easy watching
  • Reflect the product value through your videos
  • Make sure your video is offering meaning even with no sounds

Work on the Ad Plan For Facebook

When it comes to advertising, Facebook has multiple options and effectiveness. Using the paid ads promises ultimate value and are available in affordable rates. These ads can increase the returns on investment. According to stats, Facebook is the most-used social media platform for social media marketers of the United States.

87.1% of the marketers have already decided to focus on social media marketing on Facebook to devise effective results. The micro-target is available on Facebook, so you can create ultimate awareness about your business products and services.

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