The most common barrier that most of the marketers face while attempting to drive more audiences, as well as engagement on their content they upload, is communicating the idea of their product or service in the best possible way. Furthermore, according to the researches, the marketers of B2B (business to business) and B2C (business to consumers) kinds of firms face this challenge regularly.
If you want your visitors to engage with the material you upload on your webpage, then you must post your business stories that are captivating as well as motivating.
In short, you must consistently create content which can:
- Entertain and keep your visitors engaged.
- Educate them and provide solutions to their problems.
- Are shareable and understandable.
Getting the attention of visitors is a huge and challenging task. The following are some tips that can prove to be helpful while communicating the properties of your product or service through video marketing.
Why Must You Select Video Marketing?
Video marketing is the tactic which helps your business to stand out among your competitors. It serves as a visual feast for your visitors. A video helps a company to deliver more information in the shortest span. According to the results of Responsive inbound marketing study, a social video produced almost 1200% more shares as compared to both images and text can produce together. Additionally, videos can help your business to share some fascinating stories about your brand. It assists you in making use of emotional graphics, visuals, narration, as well as sound to get your visitors engaged.
The research from Forbes stated that almost 50 million people watch videos on Facebook daily.
Why not grab attention from such a vast audience. Create videos (tip: you can use a Facebook Video Downloader by SmallSEOtools) that give an excellent experience to your visitors. However, you must not think that creating a video is a piece of cake as you will need to work hard for creating attractive and engaging videos for your business.
Every kind of video gives certain results, but according to the stage of the customer journey, whenever you create a video based on the lifecycle stage of your visitors, you undoubtedly receive good outcomes as you target your visitors with the perfect marketing messages.
The Journey Of A Customer
Each visitor or customer of any business goes through five different stages in the journey of a customer. These stages are:
At the first stage, visitors do not know your service or product. So, at that time, you must create material which spread awareness and grabs the attention of your visitors.
During the second stage, visitors decide the option they must choose from all the services available in the market. For that, you must convince the visitors to ask about your services. In this manner, you successfully capture the information about their contact. At this spot, you have some potential visitors who can develop a strong relationship with your business.
The moment you interact with the people, who are interested in your webpage, most of the people will convert into your customers.
Then it comes to the last stage in the journey of a customer. You must ensure that your visitors are satisfied and happy. At this stage, you can entertain your visitors and talk about your potential business with them. The message which you must deliver at this stage must ensure that the profit you are generating from your customers must continuously increase.
Now when you have good knowledge about the customer journey and the importance of video, let’s go through several types of videos which you can use on different stages.
Types Of Videos You Can Use For Your Business Marketing.
Internet users admire snackable and short material on webpages. If you are using videos for your webpage, then you can create some amusing videos which can help you to make your visitors laugh. By understanding your visitors’ behavior on specific videos uploaded previously by you, you can create different videos which surely will be a delightful treat for them. Such videos imprint your business in their minds and they surely again come to your business.
Moreover, entertaining videos help you to make your business unavoidable. Most of the social media users love these kinds of videos as they seem to be an attention grabber.
Demo and explainer videos
Explaining the unique value of your products and services is a necessary part of your marketing.
The stats from Strategic indicated that almost 91% of the visitors surely watch an explainer video to know regarding a service or product.
An explainer or demo video mostly is a video which shows the essential characteristics of your product or service in easy words with details. Such videos include animated text, characters, narrative, and graphics to inform visitors of the story of a product. However, you must make use of royalty free music and voiceovers for your explainer video, so it does not fall into plagiarism. These kinds of videos are perfect especially for a new company which sells complex or technical products.