In a world where social media and internet marketing has been gaining rapid growth, knowing the basic terminologies surrounding the same is a necessity at this point. Pay Per Click is one such mode of advertising that has gained a lot of popularity. If you are new to this and have been wondering about what it means, we have sorted out every last detail that a beginner needs to know of.
What is Pay per click?
Also known as PPC, Pay Per Click is a form of online marketing wherein the advertisers pay money when users click on their advertisements. The amount of money that an advertiser has to pay is based on the competition and valuation of a specific keyword, platform or even the audience type involved.
Where is the PPC campaign used?
Now that you know what PPC is, the next thing that you need to know of is the kind of campaign goals that you can look forward to when it comes to this. PPC is a much-underrated form of marketing that not many marketers are well aware of.
If you want to:
- Increase your sales
- Enhance brand awareness
- Generate more leads
Then, PPC is the right mode of marketing for you. You need to be particular about your objectives because that is what makes the difference at the end of the day.
PPC is driven by relevance. Since the users are looking for specific products or posts, targeting the ads to them in that way helps ensure better conversion instead of you randomly suggesting an ad to the user.
Say, for example, if a user is looking for the “Best Summer Dress”, the ad you target can highlight some of the best summer dresses and it is likely that the users will click on it.
What are the best platforms for PPC?
When it comes to choosing the best PPC option for your marketing strategy, there are very limited platforms that can make that happen for you. For the most part, people tend to either try both of these platforms of stick to the one that they see better returns from.
These platforms include:
One of the most popular platforms for PPC is Google Adwords, hands down. It allows your business to be discovered by the users who are searching for specific keywords. The platform comes with a lot of benefits, the free keyword planner being the most useful of them all. It also lets you create compelling ad campaigns to drive better conversion.
Google Display Network
Next up on the list is the Google Display Network that presents your ad in front of the right person at the right time when the likelihood of conversion is the maximum. They come with an array of ad formats that you can choose from and they also help target your ad to ensure better reach and conversion.
If you have been wondering about PPC and how things go around with it, we hope this gives you a basic understanding of things. Make sure that you learn everything from scratch with the PPC Training course and then go ahead with the advanced strategies.