8 Marketing Ideas to Increase End-of-Year Dealership Sales

Planning for the holiday sales season is good practice for any business, especially car dealerships. The holiday season is the time to boost sales and grow your customer base. Here are eight dealership marketing ideas to increase your end-of-year sales.

1- Holideals

Throw a 12 days of Christmas holiday event. Each day, offer a special deal or specific service. It could be for discounts on red trucks or a complimentary car wash. Save the big discounts and offers towards the end of the 12 days. The idea is to keep customers checking daily to view that day’s deal.

2- Holiday Fundraisers

People are usually more willing to do business with companies that care about their community. A holiday fundraiser such as a toy or food drive will help to get your dealership noticed and bring in more business. Also, you will be doing something great for your community.

3- Reindeer Bucks

Reindeer Bucks can work in different ways. You can send coupons to your best customers for various services. This will help to bring traffic into the dealership. A second option is to sell coupon books. They could be for a free car wash, an oil change, total car vacuuming, or more. They would make for great stocking stuffers while continuing to drive traffic into the dealership.

4- Turn the Dealership Into a Winter Wonderland

Create a festive atmosphere with lights, trees, and music. Consider setting up an area where people can enjoy a Christmas coffee blend, hot chocolate, and holiday sweets and treats. Make sure vehicles have large bows, and even consider wrapping a car. You want shoppers to visualize the vehicles sitting in their driveways on Christmas morning.

5- Do Not Neglect Your Website

Your website needs a holiday makeover. Ensure that your website is ready for more traffic, especially if you run a holiday daily deal where customers check the website daily. Make sure the website is optimized for specific keywords used during this time. Some keywords include holiday specials, end-of-year sales, Black Friday deals, and more.

6- Send Out Holiday Cards

It may sound a little cliché, but holiday cards are a way to show appreciation to your customers. Make sure to personalize the card with your customer’s name, even the type of car they bought. Offer some incentive to come back into the dealership.

7- Bring in Santa

Host a free photo event with Santa and his helpers. Instead of Santa sitting in a chair, consider having him sit on a truck bed or a motorcycle for fun, unique pictures. Set up a coffee and cookie station for adults. Consider handing out coupons for free or discounted services.

8- Social Media Campaign

Put on your reindeer antlers and create some Christmas social media content. Show off pictures of your dealership decorated for the holidays. Make people want to come and see your showroom. Hold a social media contest. There are many ideas for a contest. Consider a pet photo contest or have a specific holiday spot around the dealership where people can take selfies and ask that they post to your social media page. Have team members post selfies to get the contest started. All you need to do is decide on some fun prizes.

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Eden Ellis

Eden Ellis, a Business Strategist with an MBA, specializes in corporate strategy, market analysis, and entrepreneurship. His experience with multinational corporations and startups provides a unique lens through which he examines business dynamics, offering actionable insights for companies navigating the complexities of the modern business environment.
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