Organic SEO, or SEO, is a process aimed at improving the visibility of your website in the non-sponsored search results of Google and other search engines. In other words, it is a deliberate effort to make your website appear higher in search results when potential customers search for words and phrases related to your business.
In today’s digital age, SEO is an essential marketing tool. Most people start their shopping journey online, and Google is often their starting point. If your website doesn’t appear on the first page of search results, you could be missing out on a huge amount of organic traffic, leads, and sales. Organic SEO is a long-term investment that can yield significant results over time, making it an integral part of your marketing strategy.
What are the Main Technical Parameters Google Checks When Ranking Websites?
Google’s search algorithms are complex and constantly updated, but there are several key technical parameters that significantly affect your website’s ranking. Understanding these parameters and adapting your website to them is critical for success in organic SEO. Here’s an overview of some of the most important ones:
The Five Main Parameters:
- Content Quality: Content is still king. Google values high-quality, original, in-depth content that is relevant to the user’s intent. Good content should answer questions, solve problems, and provide real value to visitors.
- Link Profile: Inbound links from authoritative and relevant websites serve as “recommendations” for your website. High-quality links from reputable sites can improve your website’s authority and credibility in Google’s eyes.
- Technical Performance: Loading speed, mobile compatibility, and HTTPS security are critical for a good user experience. A slow, non-mobile-friendly, or insecure website will be ranked lower by Google.
- User Experience: Metrics such as time spent on site, bounce rate, and conversion rates indicate how satisfied visitors are with your website. Google uses these metrics to assess the quality of the user experience.
- Domain Authority: The age of the website and its accumulated digital reputation affect the ranking, especially in competitions for competitive keywords.
Focusing on Technical Performance:
As mentioned, technical performance is a vital component of website ranking. Google places great emphasis on loading speed, mobile compatibility, and HTTPS security.
- Loading Speed: A website that loads quickly provides a better user experience, and Google rewards such websites with a higher ranking. Use website speed testing tools to identify bottlenecks and optimize images, code, and plugins.
- Mobile Compatibility: Most users use mobile devices to browse the internet. A website that is not mobile-friendly will lose many visitors and be ranked lower on Google. Make sure your website is responsive and adapts to smaller screens.
- HTTPS Security: Google wants to ensure that users feel safe on the websites they visit. HTTPS security encrypts the data transmitted between your website and users, protecting them from hackers. A website that is not secured with HTTPS will be marked as unsafe in the browser, which may deter visitors.
Since 2023, Google has increased the importance of technical parameters, so it is important to pay special attention to them. If you want to improve your website’s ranking on Google, start by optimizing its technical performance. You can go back up and read about our organic SEO.
How Do Google Algorithm Updates Affect Technical SEO?
Google makes frequent updates to its search algorithm, which can significantly affect your website’s ranking. These updates are designed to improve the quality of search results and ensure that users find the most relevant and useful information. Understanding the impact of these updates on technical SEO is critical to maintaining a high and stable ranking.
Google’s Core Updates in 2024:
In 2024, Google made several significant core updates that changed the rules of the game in the field of SEO. Here’s an overview of three notable updates:
- March 2024 Update: This update emphasized the importance of authentic and original content. Google began penalizing websites that publish duplicate or generic content, and favored websites that produce unique and value-added content. As a result, SEO companies had to invest more in creating high-quality, original content. In addition, this update reduced the value of artificial links, making it harder for websites to climb in the rankings using dubious link tactics.
- August 2024 Update: This update favored small and medium-sized websites over large and well-known websites. Google wanted to give small businesses a more equal opportunity to compete for relevant keywords. As a result, many independent websites experienced an increase in ranking, while large websites saw a slight decrease.
- November 2024 Update: This update implemented advanced AI technologies to identify generic content. Google began using artificial intelligence to identify content generated by automated software or by people who are not experts in their field. Websites that published generic content saw a significant drop in ranking, while websites that published high-quality content based on professional knowledge were rewarded.
The Need for Constant Adaptation:
Google’s algorithm updates require SEO companies to constantly adapt their strategies. What worked yesterday may not work today. Therefore, it is important to monitor changes in the algorithm and adjust your tactics accordingly. This includes creating high-quality, original content, building natural links from authoritative websites, improving the technical user experience on the website, and adapting to advanced AI technologies. A good SEO company will know how to deal with changes in the algorithm and ensure that your website remains relevant and ranks high on Google.
What Technical Optimization Processes Does an SEO Company Perform?
A professional SEO company performs a wide range of technical optimization processes to ensure that your website meets Google’s requirements and provides an excellent user experience. These processes include:
Website Architecture:
An SEO company will build a hierarchical and organized content system on your website, with smart internal links that connect relevant pages. A good architecture makes it easier for Google to crawl your website and understand the content structure, and also improves the user experience by allowing visitors to easily navigate between pages.
Mobile Optimization:
An SEO company will ensure that your website is fully optimized for mobile devices. This includes using responsive design that adapts to different screen sizes, optimizing images and videos for mobile, and using technologies like AMP (Accelerated Mobile Pages) to ensure fast loading of pages on mobile devices.
Advanced Schema Integration:
An SEO company will integrate advanced schemas on your website to help Google better understand the type of content you offer. Schemas are code that provides Google with additional information about your content, such as frequently asked questions (FAQ), instructions (HowTo), and reviews (Reviews). Using schemas can increase the chances that your website will appear in rich snippets on Google, which can improve its visibility and attract more visitors.
In addition to these processes, an SEO company will also perform website speed tests, fix broken links, optimize the website code, and perform other actions to improve the technical performance of your website.
How Does Content Optimization Integrate with Technical SEO?
Content optimization and technical SEO are two sides of the same coin. While technical optimization ensures that your website is easily crawled and understood by Google, content optimization ensures that your content is relevant, high-quality, and engaging to visitors. A proper combination of the two is critical for success in SEO.
Part of the content strategy will include creating a dynamic and linked content map, where different articles on the website are linked to each other to create a network of information. Also, multi-format content such as infographics and videos should be integrated to increase user engagement. Finally, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) should be optimized to highlight the expertise, authority, and credibility of your content.
What are the Main Steps to Adapt a Website to Google’s Requirements?
To adapt your website to Google’s requirements, you need to focus on several key areas. First, make sure your content is high-quality, relevant, and tailored to the search intentions of visitors. Second, use advanced monitoring technologies to track trends and changes in Google’s algorithm. Third, build a flexible technical infrastructure that supports frequent updates. Finally, invest in long-term metrics such as domain authority and digital reputation to build a sustainable online presence.
